As the online video consumption and business models are evolving fast, we help our partners publish digital content to multiple devices and channels through a simplified workflow to encode once and play anywhere. This approach reduces complexity and costs for Over-the-Top (OTT) providers.
OTT BUSINESS MODELS
The main business models for OTT provide different ways to monetize video content, whether from adverts, subscriptions, or individual transactions. For the viewer, it’s all fairly seamless and invisible, but beneath the technology there are a range of business models that control access to content. The common acronyms used to describe these different business models applied to online services are SVOD, AVOD and TVOD – or subscription video on demand, advertisement-based video on demand, and transactional-based video on demand.
A new player to the game is PVOD (premium video on demand) and its popularity is on the rise. With feature films typically collecting up to 90% of their lifetime gross revenues during the first four weeks of release, studios have long been pushing to shorten the exclusive theatrical window. With virtually every home now connected to the internet, producers are discovering new channels to bring video to a content-hungry audience.
Far from the days of single-channel deals and limited regional distribution, broadcasters, studios and other rights holders can now reach out to the world via Over-the-Top (OTT) delivery. They have now discovered OTT as a channel to release films exclusively through a PVOD model.
